期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：6
页码：533-559
DOI：10.6007/IJARBSS/v10-i6/7331
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This research attempts to determine the effect of resources and influence strategies on the family purchase decision. Design/methodology/approach: This research used a structured questionnaire to collect data on teenager’s influence on family purchase decision. Factor analyses, reliability and multiple regression were used to analysed the data. Findings: The findings show that teenagers use persuasion and bargaining strategies to influence their family purchase decision (to some extent). Originality/value: The research of family purchase decision usually ignores the influence of children, such as teenagers. Most of the previous researchers tended to concentrate on decision-making made by husbands and wives and claimed it as a family decision making. This, however, may not hold since family also comprises of other members such as children. Thus, this paper attempts to focus on other family members i.e. teenagers influence in family purchase decision.
