期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：9
页码：55-71
DOI：10.6007/IJARBSS/v10-i9/7496
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Telecommunication industry becomes more competitive, and mobile service providers are facing challenges in maintaining their customer. As a customer plays a vital role in business growth, a company must retain their customer. Thus, the purpose of this research is to examine the effect of service quality, satisfaction and loyalty towards customer retention a telecommunication industry in Malaysia. Data has been collected using a survey questionnaire and analyzed using SPSS and Smart-PLS. Six of the hypotheses were supported. Customer satisfaction has been found to have a significant relationship with customer loyalty. Service quality, which was measured using the network, customer service, and pricing structure, has been found to have a significant relationship with customer satisfaction. Research implications and recommendations are further discussed.
