期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：1
页码：500-514
DOI：10.6007/IJARBSS/v11-i1/8541
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this study is to estimate Kuching residents’ (non-visitors) willingness to pay (WTP) for the conservation of Kubah National Park, Sarawak. In order to answer the research objectives in this study, Contingent Valuation Method (CVM) was put into application as the elicitation method and there were 160 respondents who involved in this data collection, where the random sampling method was executed. A dichotomous choice CVM (DC-CVM) was adopted and logit models were used to analyze the CVM analysis. The empirical results indicated that as the price increases, the probability in saying ‘Yes’ decreases. The minimum estimated mean for the WTP is an increment of 4.38% (RM0.44) while the maximum estimated mean is an increment of 200.24% (RM20.24). In addition, work status, education level attainment and income show positive and significant results.
