期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：10
页码：175-189
DOI：10.6007/IJARBSS/v11-i10/10192
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Situations like pandemic (Covid-19) has bring about the rise of online shopping businesses. Online shopping is an electronic business that requires clients to buy goods and services entirely from sellers over the Internet via a search engine. Online shopping is the easy solution for busy and constrained life in today’s world. Despite consumers’ continuation to buy from a physical store, more users or buyers feel very convenient to online shopping. This research was conducted to examine the effects of e-service quality dimension (perceived value, firm reputation, privacy, trust, functionality) toward online shopping behaviour. Snowball sampling technique was applied and distributed to online shoppers via e-survey (google forms) within the period of two month. Analysing 303 data collected from online shoppers, the results have shown that perceived value is the most influential dimension of e-services quality towards online shopping behaviours among online shoppers in Malaysia. The recommendations are discussed in detail in the paper.
