期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：11
页码：1425-1432
DOI：10.6007/IJARBSS/v11-i11/11617
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The study is conducted to investigate the extent of risk attitude towards pandemic threat among millennials in Malaysia its the relationship that involves variables partially adopted from protection motivation theory (PMT) such as perceived severity and response efficacy towards risk attitude among millennials during our current global pandemic covid 19. The purpose of this research is to investigate the risk attitude among millennials as part of the crucial element in the adaptive risk attitude or behavior towards Covid 19. It is important to see the pattern of various behavioural element among millennials as it is not only associated with their opportunities, capacities, aspirations, energy and creativity as current and future human capital for Malaysia but also how they adapt themselves in order to deals with uncertain pandemic risks that happen in current times to enable the survival instinct to be ready at all cost. This study applies analysis technique using SmartPLS 3.4 version involved 197 respondent among millennials of various race in Malaysia. This study partially adopted Protection Motivation Theory (PMT) as main underlying framework to further explained the variables involved.
