期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：11
页码：951-962
DOI：10.6007/IJARBSS/v11-i11/11350
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Littering has been a long-term issue since ages ago. It is a recurring world wide problem, mainly in the fast-growing cities and towns. This problem has caused various negative effects on the environment such as unpleasant view, harmful to people and animals and causing bad odour. Adolescences are future generation in which will be expected to solve this long-term littering issue. Besides providing proper education, it can promisingly be eliminated by integrating the elements of religiosity, pro-environmental behaviour, and social ethics. A number of 139 university students in semester one had participated this study survey. Statistical analyses using descriptive statistics revealed that university students have moderately high littering attitudes. Their participation and desire to participate in garbage disposal operations, as well as to engage litters not to litter, were still relatively low, despite their own ethics and worry about waste problems increasing. Some students, on the other hand, agreed that litterers would throw trash next to a full litter bin if there was no empty litter bin nearby. These studies revealed that they have a lower social pro-environmental, earth preservation, and conservation attitude. As a result, while developing social marketing interventions to encourage anti-littering behaviour, social marketers should pay special attention to subjective norms and attitudes.
