期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：11
页码：202-221
DOI：10.6007/IJARBSS/v11-i11/11250
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Increased competition within the insurance industry has led to the critical need for insurance companies to utilise their resources efficiently. Data Envelopment Analysis (DEA) model has been widely used to measure the relative efficiency of these companies. However, a limitation of the conventional model indicates that certain crucial factors were ignored in the analysis resulting in unrealistic efficiency outcomes. Hence, the present study aimed to provide a more robust efficiency measurement by incorporating the subjective value of judgement in the standard DEA through a hybrid model which integrates Constant Return Scale model of DEA, Assurance Region Type I (ARI), and Fuzzy Analytic Hierarchy Process (FAHP) method. This proposed DEA-AR/FAHP model was applied on the data gathered from 22 Malaysian life insurance and takaful companies between 2017 and 2018. Findings revealed that the model provides an improved efficiency assessment through the elimination of zero weights and hence deliver more realistic results.
