期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：12
页码：1237-1242
DOI：10.6007/IJARBSS/v11-i12/10755
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Objectification Theory provides an important framework for understanding, research and action to improve female lives in an environment of socio-culture that aims sexually the female body and equates the value of a female with the appearance and sexual function of her body. This concept paper examines the need to understand one media representation theory which is Objectification Theory. The method used for this study therefore relies on extensive literature on objectification theory. The paper finds that objectification theory is relevant in the study of horror movies as it portrays the ways media sets the agenda on how women are to be portrayed to garner sales. This type of study could also be extended by future research into the social impact of stereotyping women on slashing movies. An expanded version of this study could contain the psychological and cognitive impacts of slash films on the viewers in a section within the literary review. In addition, actual surveys, interviews, and focus groups could be conducted in the form of a first-hand analysis of these cognitive effects.
