期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：13
页码：259-271
DOI：10.6007/IJARBSS/v11-i13/8540
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study explores the influence of social media on the popularity of food by focusing on the type of social media used by university students. This study utilised the quantitative research method to investigate the influence of social media on the popularity of food amongst university students in Malaysia. A total of 194 responses were gathered through the field survey. Descriptive analysis and frequency analysis were generated, and the results from this study showed that majority of the students agreed that YouTube had the greatest influence in terms of the type of social media used to increase the popularity of food. Besides, the visualisation of the food product influenced their demand and product consumption.
