期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：18
页码：133-150
DOI：10.6007/IJARBSS/v11-i18/11432
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Boycott is one of the manners in which consumers portray their hatred or disagreement with companies’ corporate social responsibility (CSR) policies and practices and thus is unwelcome by companies. In spite of the massive rise in consumer boycotts, marketing pays little attention to this issue. Addressing this deficiency, this study uses the value-attitude-behaviour model to examine how religiosity and attitude affect consumer boycotts. The sample used in this study is the Malaysian consumer, with a total of 330 respondents. Data for this study was collected using an online survey and analysed using partial least square structural equation modelling. The findings discover that consumer’s religiosity and attitude positively influence consumer boycotts. The study also revealed that attitude plays a mediating role between religiosity and consumer boycotts. This study has made significant contributions to both theory and practice. From a theoretical perspective, this study fills in the literature gaps and enhances understanding on how religiosity and attitude affect consumer boycotts. This article provides insights to improve companies’ CSR practices and policies to avoid consumer boycotts in the future.
