期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：2
页码：482-493
DOI：10.6007/IJARBSS/v11-i2/8863
语种：English
出版社：Human Resource Management Academic Research Society
摘要：One of the ways to improve the economy of the B40 (Bottom 40%) community in agricultural activities is to identify and study their need. This study aims to explore the requisites of the B40 community in agricultural activities for social entrepreneur activists. Design. Data is obtained from individuals and by observation. Due to restrictions on movement control orders caused by COVID-19, in Malaysia, some of them are approached by phone call interview or video-conferencing. Methodology: Qualitative research methods have been considered the most appropriate and suitable in this case study. Approach: Five participants were involved in this study whom the government once assisted in their agricultural activities. Findings: This study found six essential components of the needs of the B40 community in their agricultural activities. The six components are training, capital, monitoring, marketing, supply chain, and business networking. Originality of the Research: This study's novelty lies in the conditions that social entrepreneur activists and government agencies need to consider when it comes to helping the B40 community in agricultural activities. Such efforts can sustain the income and agricultural activities that they carry out.
