期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：3
页码：566-573
DOI：10.6007/IJARBSS/v11-i3/8483
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The goal of this study was to increase the understanding of the concepts and variables affecting the procurement of high-end goods among Malaysians. In addition, this study also incorporates a theoretical framework using secondary sources based on previous research. As moderating factors influencing the purchase of luxury goods, the keywords include financial value, practical value, personal value, social value, country of origin and consumer shopping experience. Thus, this study revealed that marketers and luxury brand operators could build successful promotional strategies and programs to influence consumers in Malaysia's purchasing intent towards subtle luxury fashion products. The unassuming purchasing operation can also be applied to several other luxury product categories and service sectors by retailers.
