期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：4
页码：858-867
DOI：10.6007/IJARBSS/v11-i4/9734
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The study x-rayed the effect of corporate reputation on performance of telecommunication companies in Enugu state, Nigeria but specifically accessed the relationship between managerial reputation and employee retention and the relationship between product/service reputation and customer satisfaction. The study was anchored on resource-based theory by barney (1991). A correlation research design was adopted to ascertain the relationship between dependent and independent variables. The sample size of 121 was obtained using the Taro Yamane formula from the total population of 176. Pearson product-moment correlation coefficient was utilized to test the hypotheses. The result reveals that there is a significant positive relationship between managerial reputation and employee retention. The study, therefore, recommended that the organization should build a strong managerial reputation among its stakeholders and current and potential employees to attract good job candidates and ensure retention of employees.
