期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：6
页码：729-743
DOI：10.6007/IJARBSS/v11-i6/10019
语种：English
出版社：Human Resource Management Academic Research Society
摘要：There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Small and Medium Enterprises (SMEs)operating in Malaysia. Based on a systematic literature review, present conceptual framework has been developed. The present conceptual paper emphasizes on the importance of market orientation and entrepreneurial orientation and how these two factors could have an influence on firm performance. Present paper provides a valuable information to the owner/managers of wholesaler and retailer SMEs in Malaysia regarding their market strategies and entrepreneurial processes. The expected results for the resent conceptual paper would support the hypotheses that market orientation and entrepreneurial orientation have a positive impact on firm performance. Resource-Based View (RBV) theory was used to underlie the conceptual framework. In addition, some implications of this conceptual model for theory and practice are discussed.
