期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：8
页码：1169-1178
DOI：10.6007/IJARBSS/v11-i8/10825
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Universiti Teknologi MARA has branch campuses in almost every state in the country and Negeri Sembilan Darul Khusus was the last state selected for establishing more branch campuses. The establishment of the Universiti Teknologi MARA Negeri Sembilan Branch (UiTM CNS) in 2009 has provided major changes to local socio-economic growth. This paper aims to study the pattern of business economic activities around UiTM CNS and measure the level of economic impact contributed by UiTM CNS. The method use in this paper are land use categorization using geographical information system (GIS), and followed by a survey. Questionnaires were distributed by employing simple random sampling method. 63 respondents participated was the chief executive or the owner of industrial or business companies within a distance of 10 km radius from the UiTM campus. Data collected from the survey were analysed using cross-tabulation. It was found that, more than 90% of the business owners agreed that UiTM CNS is one contributor to their business growth. The findings further explained that the high numbers of students and staff in UiTM CNS are the customer's main target group for their business. 60 percent of the local business/ industry owners agreed that location is the main reason they choose to set up their business. The area near UiTM CNS is a strategic location that has a high number of customers. This also supported by result from land used observation which using using site data collection, satellite image interpretation and digital image processing. Analysis for land use categorization was done using geographical information system (GIS), geospatial web-based maps applications and the production of the map. From the map, the developed areas shows the increase of infrastructures inclusive road and highway. It is from the increases the population of people that stay within the area that indirectly contribute to the development area. Hence, the findings from the study can rationalize the development impact by UiTM CNS and be a benchmark to strategize future plan.
