期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2021
卷号：11
期号：9
页码：1866-1873
DOI：10.6007/IJARBSS/v11-i9/11342
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Natural disasters are unpredictable and often unavoidable, and many relief situations are poorly planned and unprepared. In the event of a natural disaster, the government and private agencies commit themselves to providing relief aid to victims. However, poor planning and weak organization results in inefficient use of relief supplies. Thus, this study focuses on predicting information and identifying communication methods which will enhance the efficiency of humanitarian aid in a manner which ensures that relief directly reaches victims of disasters and meets their needs. A survey was conducted among 170 people who were victims of the flooding in Kelantan. The resulting data was analysed through Partial Least Square (PLS). Results revealed that information was a significant factor towards the humanitarian aid supply chain, while cooperation and communication were indicated to be less significant. This study solidifies the premise that the delivery of information is vital to the government, private agencies and also the victims involved. Quick and accurate information ensures the efficient delivery of relief aid and also keeps victims up to date in the supply chain activities.
