期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2022
卷号：12
期号：2
页码：354-360
DOI：10.6007/IJARBSS/v12-i2/12883
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This paper proposes a games platform known as Marketing Edu Game which is an educational game purposely made for UiTM Diploma students. It is used as a supplementary aid for students. The game incorporates curriculum content from Marketing (MKT243) subject. The game consists of 10 learning paths, representing 10 chapters. Each learning path has a combination of 10 multiple choices and True/False questions. The Marketing Edu Game is created due to students’ hardship to study and revise their subject. This trusted conceptual platform assists students to revise their understanding towards Marketing subject using games as fun learning. This platform has the ability to provide convenient and friendly interface.
