期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2022
卷号：12
期号：2
页码：361-375
DOI：10.6007/IJARBSS/v12-i2/12299
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The extant literature suggests that firms could gain and sustain competitive advantage using competitive intelligence. Competitive intelligence is a tool that keeps firms abreast of changes in market preferences, technology, competition, and social and strategic positionings. However, despite the fairly-developed corpus on the link between competitive intelligence and competitive advantage, the literature seems short on treating this relationship within the banking sector of the Arab world. Drawing on the resource-based view (RBV) and knowledge-based view (KBV) frameworks, this paper advances competitive intelligence as a correlate of competitive advantage in the Iraqi banking industry. Four hypotheses were advanced, and methods were suggested for collecting data (through the appropriate instruments) and testing the hypotheses. The result may provide a starting point or motivation for further research in this direction.
