期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2022
卷号：12
期号：5
页码：1148-1160
DOI：10.6007/IJARBSS/v12-i5/13186
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This study highlights the aesthetic perceptions of academics regarding the visual complexity of Pua Kumbu design motifs and the community acceptance of this tangible heritage. The complexity of the symbols presented in the design motifs contributes to the current lack of interest in this art form, especially among the young generation, tourists, and other races in Sarawak. The complexity of the symbols has also led to these motifs being further misunderstood, as well as the mistreatment and misuse of this majestic art form. This study used a qualitative approach to explore the perspectives of four academics in the fields of textiles, art, and culture. Thus, utilizing in-depth interviews with structured and unstructured questions were conducted in this study. According to the findings, weavers are the masterminds behind the visual complexity of the Pua Kumbu textile, which reveal Iban’s knowledge through the design motifs. Prior knowledge of the community should be acquired to gain an in-depth understanding of the use of versatility in promotional approaches. In conclusion, prior knowledge of Iban culture can broaden the community acceptance of this art form, minimize the knowledge gap and prevent these masterpieces from being forgotten and neglected.
