期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2017
卷号：7
期号：12
页码：471-485
DOI：10.6007/IJARBSS/v7-i12/3628
语种：English
出版社：Human Resource Management Academic Research Society
摘要：In today business, meeting consumer satisfaction and needs is an unquestionable requirement. The organizations need to incorporate the vast volumes of data accessible and to utilize this information to bolster the nature of their decision making, in order to remain competitive advantage (sustainability) and to expand the profit. This paper displays a log information explanatory process in telecommunication industry, for business intelligence intrigued by breaking down client and behavioural data to enhance their comprehension of client dependability and client’s satisfaction. The data mining procedure to accomplish key client management goals is introduced. This paper gives a demonstrated information explanatory strategy used to recognize variety kinds of attributes in telecommunication industry, specifically in Digi Telecommunication Sdn. Bhd, Malaysia.
