期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2017
卷号：7
期号：2
页码：458-465
DOI：10.6007/IJARBSS/v7-i2/2655
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The aim of this study is to determine the factors influencing Malaysian e-shoppers online shopping behaviour in the perspective of electronic word-of-mouth, web atmospherics, trust and, e-satisfaction. This study applies the Theory of Planned Behaviour as the underpinning theory. Partial Least Square (PLS) path modelling approach based on Structural Equation Modelling will be adopt as the main analytical tool. Both, practitioners and scholars can benefit from this study by having a better understanding of Malaysian e-shoppers behaviour. Practitioners especially e-retailers and e-marketers can formulate business strategies, expand their opportunities and maintain sustainability in the e-commerce platform.
