期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：1
页码：597-608
DOI：10.6007/IJARBSS/v8-i1/3834
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this study is to measure the level of motivation in students following a new approach in teaching and learning of Fundamentals of Entrepreneurship using software created by Powtoon company. The researcher has redeveloped the content of one of the lessons using this software. A sample of 35 undergraduate students (Degree level) from the Art and Design Faculty of University Technology MARA, Perak Campus was randomly drawn to participate. All the participants were previous students of this subject during their diploma level. The researcher introduced them to the new lesson (which was integrated with animations) and feedback was obtained by questionnaires. In addition, 5 selected students and 2 educators were also interviewed. This research involved qualitative and quantitative methods. All data gathered from the questionnaire and interviews were analyzed and discussed in the findings. The results affirmed that when both educators and students are happy, the teaching and learning processes will become more effective thus contributing in the increase of learning motivation and satisfaction.
