期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：10
页码：1279-1286
DOI：10.6007/IJARBSS/v8-i10/5298
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Sustainability has become a major element of environmental stability in which it affects the situation of future generations in Malaysia. Today going green concept is one of the main goals in Malaysia. Government plays a vital role in delivering information and conducts several campaigns to inform customers about the benefits of choosing green products. Unfortunately, there is still a gap between an environmentally friendly deal and a consumer decision to purchase green products. This study is conducted to identify the consumer factors of purchase decision of green products in Malaysia. There are 300 respondents involved in this study distributed to all consumers throughout Malaysia using structured questionnaires to investigate the relationship between factors that influence the purchase decision of green product. This study considering demographic, economic and awareness and knowledge as three variables contribute to the purchase decision for green product. This study will mainly adopt the quantitative approach in data analysis. The data is analyzed using STATA software. Statistical analysis is employed to analyze the accuracy of the finding the relationship among variables. In order to get more in depth discussion, regression analysis is employed in this study.
