期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：11
页码：846-856
DOI：10.6007/IJARBSS/v8-i11/4961
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The use of multimedia in life is a very important thing in life, especially university students. Some can not live without a lot of multimedia that alters the lifestyle. Various things are derived from the use of multimedia, such as viewing videos, listening to music, reading articles and so on from multiple platforms. However, multimedia facilities can also invite various things that are not good if it is wrong to use them. UniSZA students prefer to enjoy multimedia through Facebook platforms rather than conventional platforms. Hence, da'wah in the present time has a huge challenge among university students. Without proper approach, da'wah by using multimedia has no significant effect. The research method used in this study is quantitative, test the effectiveness of da'wah approach through text, image, and video and through the facebook platform as intermediary among university students. The purpose of this study is to determine the effectiveness of da'wah approaches that are favoured by university students. A total of 250 UniSZA students are used as a sample using facebook in their lives. The data analysis method used is Structure Equation Model (SEM) using Amos-SEM software. The findings show that the facebook platform has a significant impact on the student's interest in da'wah approach through multimedia. Videos, pictures and texts have a significant impact on the Facebook platform. The results of this study can be used as a reference by Muslim practitioners both individuals and institutions who want to carry out da'wah through multimedia that has a positive impact.
