期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：11
页码：1498-1507
DOI：10.6007/IJARBSS/v8-i11/5207
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Although corporate social responsibility (CSR), corporate image, customer satisfaction and purchase intention have occupied a lot of researches’ interest in the business field, not much is known about their interrelationships. The paper aims to explore the association between the CSR, corporate image, and purchase intention with focus on the mediating effect of customer satisfaction. The paper provides a conceptual insight into association among CSR and corporate image and their impacts on purchase intention via customer satisfaction. The theoretical contribution for the study is to develop a model that contains CSR, corporate image, customer satisfaction and purchase intention in path relationship. The study as well tries to investigate the mediating role of customer satisfaction on purchase intention for two independent variables: corporate social responsibility and corporate image.
