期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：12
页码：1606-1618
DOI：10.6007/IJARBSS/v8-i12/5262
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Penang foods become one of the attractions for the foreign tourists to visit Penang. This study focuses on the relationship between quality and tourists’ satisfaction of Penang delicacies and revisit intention among foreign tourists. 82% response rate or a total of 328 questionnaires were completed by international tourists who visited Penang Island. The results revealed a positive relationship between quality, tourists’ satisfaction and revisit intention (R2=0.32, F Change=68.35, p<0.01**). This study contributes to the literature on the relationship between quality, satisfaction and revisit intention. From the practical perspectives, Penang Tourism Board and local authorities could use this finding as a means of enhancing the quality of Penang foods, hence attracting more tourists to visit this paradise island. Furthermore, business organizations and marketers could spend more resources on advertising Penang food, culture and ethnic events and community interactions. This study will also provide food managers more information on food quality, thus understanding international customer needs and wants.
