期刊名称:International Journal of Academic Research in Business and Social Sciences
电子版ISSN:2222-6990
出版年度:2018
卷号:8
期号:14
页码:108-116
DOI:10.6007/IJARBSS/v8-i14/5032
语种:English
出版社:Human Resource Management Academic Research Society
摘要:This paper evaluates the techniques of sketching in the conceptual phase of automotive design among automotive designers. The research identifies sketch types used in conceptual stage and a distinction is made between Thumbnail Sketch, Rough Sketch and Concept Sketch and they portray different stages of sketching process in the conceptual phase. An investigation (sketching task evaluation) with 9 automotive professional designers was conducted to evaluate the sketching approaches. Video Observational Analysis was carried out concerning 9 aspects identified such as Medium Used, Left/Right Hand, Line Thickness, Sequence of Activity, Size and Types of Sketch Produced with the results documented and discussed. An early finding shows that 5 types of sketching approaches portray 5 different sequence techniques for early automotive design conceptual phase.