期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：16
页码：136-143
DOI：10.6007/IJARBSS/v8-i16/5123
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this study is to examine factors influencing tourists visiting Kuching as a preferred tourism destination. For the design and methodology approach, this study adopted quantitative method through questionnaires distribution among 380 tourists visited Kuching. Findings discovered that majority of the respondents were interested to visit Kuching due to cultural reasons. Researchers concludes that Kuching need to maintain their tourism spot such as the “Rumah Panjang” as one of the historic, culture diversity and unique tourism destination to remain relevant and ideal as one of the Malaysia popular tourism destination.
