期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：6
页码：1034-1053
DOI：10.6007/IJARBSS/v8-i6/4300
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This paper discusses the determinants of talent retention and its relationship with employer branding, career growth and recruitment practices within the context of education, science and technology and medical sectors of the Malaysian public sector. This is due to attrition which is considered as brain drain in the Malaysian public sector. Employer branding that includes the aspects of marketing and human resource management (HRM) in the public sector is less addressed currently so it is hoped that this research will contribute to the body of knowledge. The study uses quantitative method via self-administered questionnaires and to be filled by professionals in the three sectors mentioned. The study expects the outcome of the research to contribute understanding the daterminants of talent retention in Malaysian public sector. This paper culminates with suggested future research work.
