期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：7
页码：257-268
DOI：10.6007/IJARBSS/v8-i7/4337
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This paper aims to investigate effect of a firm’s marketing strategy on concerning employee experience employee interest to improve the organization over all performance. This survey is primarily based on questionnaire and data is collected from 10 top and middle level of textile sector organizations located in Faisalabad. The outcome of this study expose that organization are significantly correlated under moderator of marketing strategy. For that reason, all of hypotheses showed significant outcomes. This study will guide the organizations performance to figure out the role of marketing strategy to train employees for the helpful competitive challenges in business competition.
