期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：7
页码：520-530
DOI：10.6007/IJARBSS/v8-i7/4394
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This paper attempts to study relationship between quality of event performance and attendees’ satisfaction. A total of 250 attendees served as a sample of this study using the convenience sampling method. Pearson correlation was used to analyze the simple relationships between the dimensions of event performance and satisfaction. The results show that there is a significant relationship between event performance and attendees satisfaction. Regression analysis was used to identify which dimension influence the satisfaction. Based on the findings, it was found that all three dimensions of event performance significantly influence the satisfaction. This finding therefore will help event organizers in improving the quality and performance in event industry.
