期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：7
页码：863-871
DOI：10.6007/IJARBSS/v8-i7/4424
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this research was to examine the relationship between perceptions of fitness facility service quality and future intention to use campus fitness center at Mahasarakham university, Thailand. A total of 250 campus recreation fitness center users (males = 189, females = 61) comprising of students and staff from Mahasarakham University was selected to participate as subjects in the study. The questionnaire consisted of items based on the Likert-scale Service Quality Assessment Scale (SQAS) developed by Lam, Zhang and Jensen (2005). Future intention was measured using two items by Zeithaml et al. (1996): word-of-mouth communications and repurchase intentions. The results showed fitness facility service quality (ß = .300, p < .05) and overall facility service quality (ß = .278, p <. 05) contribute significantly towards predicting behavioral intention. This means fitness center users in Mahasarakham University are more likely to renew their membership and recommend the recreation center to other people if they are satisfied with the fitness facility service quality aspects.
