期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2018
卷号：8
期号：9
页码：1949-1964
DOI：10.6007/IJARBSS/v8-i9/4874
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This research explores the concept of open innovation within the Malaysian fintech industry and explores its antecedents and the ways they influence the open innovation process. More specifically, the study centers on the relationships between market orientation and open innovation process in Malaysian fintech start-ups. It is theorized that earlier involvements amongst majority of fintech start-ups in incubator programmes, start-up bootcamps or kickstarter challenge help to build their market orientation and open innovation capabilities in creating, acquiring, assimilating, and exploiting knowledge within open innovation ecosystems that will produce more knowledge resources, translating into new potential sources of revenue for the firm, and creating continual variations across firms. Success in open innovation may support Malaysia’s aim to become the leading hub for fintech innovation and investment in the region.
