期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：12
页码：770-790
DOI：10.6007/IJARBSS/v9-i12/6793
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Social media, particularly travel blog are increasingly relevant in tourism practices affecting destination and business. With the growth of internet-based social media technologies, tourists are able to communicate, interact and establish relationship with destinations, business and other tourists. Pre-visit stage of tourist experience involves activities that focussed on travel planning, in which travel blogs is considered as a rich sources of travel information. Through interviewing 19 travel bloggers, this study aims to understand travel bloggers behaviour and strategies at the pre-visit stage of tourist experience. The findings show that, travel bloggers engage with travel blogs with different behaviour which influenced by different motivations. It is also highlighted that interaction in blogosphere serves an important role in influencing travel bloggers engagement with travel blogs before the travel. The implication of the study and suggestion for future research are explained.
