期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：2
页码：251-263
DOI：10.6007/IJARBSS/v9-i2/5541
语种：English
出版社：Human Resource Management Academic Research Society
摘要：A small business is one of the principles driving force in the development of a country including Malaysia. It is considered as a backbone for the economic development. In addition, this sector also helps to boost the gross domestic product (GDP), a source of products innovation, and creating more job opportunities. While these institutions are recognized in their contribution to the development of the economy, the study on small business is still unable to attract much research attention, particularly in the context of Malaysia especially on business strategy, marketing competency, and strategy implementation. This paper reviews previous works on small businesses in Malaysia, identify those issues and offer suggestions for future research.
