期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：2
页码：568-578
DOI：10.6007/IJARBSS/v9-i2/5592
语种：English
出版社：Human Resource Management Academic Research Society
摘要：In the banking sector, the conditions for creating a sustainable competitive advantage are specific. Moreover, innovation is not protected, new products or new sales methods are easily imitated. Organizational environment that will support the Empowerment Strategies is needed for the realization of Sustainable Competitive Advantage and for ensuring sustainability. Therefore, Sustainable Competitive Advantage is directly associated with the Motivation Factors and the Empowerment Strategies of the employee who will perform the Sustainable Competitive Advantage. According to the findings of the research, hierarchy culture negatively affects all types of Sustainable Competitive Advantage. Empowerment positively Impacts Sustainable Competitive Advantage. Moreover, it was observed that empowerment played a moderating role in the manner it would reduce the negative effects of hierarchy culture on Sustainable Competitive Advantage. The most important recommendation this study provides are Strengthening the development of organizational policies and procedures related to pushing towards achieving competitive advantage in Banks in Iraqi.
