期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2019
卷号：9
期号：4
页码：255-266
DOI：10.6007/IJARBSS/v9-i4/5898
语种：English
出版社：Human Resource Management Academic Research Society
摘要：A lot of client generated content is currently openly available via web-based social media locales. To expand their upper hand, organizations need to screen and investigate not just the client produced content without anyone else web-based social media networking destinations, yet additionally the substance on their rivals' web-based social media locales. In this article, I portray a system to coordinate a few strategies including quantitative investigation and content digging for breaking down and contrasting web-based social networking content from business contenders. In particular, we directed an inside and out contextual analysis to relate the created system to the investigation and correlation of social media material on Facebook localities of five biggest sportswear store chains on the planet Adidas, Nike, Puma, Asics and Reebok. I discovered similitudes and contrasts in the social media use among the five Sportswear stores. I examine the ramifications of our discoveries and give proposals to enable organizations to build up their social media aggressive investigation systems.
