摘要：This articles applied the demographic analysis to understand the results of statistical data to unearth the consumption behavior from family toward food products in China. Two aspects are examined: the purchases made by the children themselves; and the influence of the child on the parents' purchasing decisions. Alongside worries about the Draconian nature of the policy lies a concern with the attention given to children. The analysis supported the “little emperor” syndrome where the single child becomes the focus of all the family's attention. This “4-2-1” set-up (four grandparents, two parents, one child) is argued affects the consumption patterns and social behavior in Chinese society.
