出版社：Academy of Economic Studies - Bucharest, Romania
摘要：In each field there are works, monuments, and people with a reference role, which represent relevant elements in axiological analyses from that field. The marketing area benefits also from such landmarks, one of them being represented by Professor Iacob Cătoiu, DBA, author of numerous works, with a true vocation for teaching, doctoral supervisor, role model, whose activity has decisively marked this field. The book “About Marketing. Anthology” is a synthesis of the most important contributions of the author in the field of marketing. This paper is a very dense one, an aspect that derives from the depth of the analyses performed and from the author's ability to harmonize concepts belonging to other sciences (psychology, sociology, mathematics) with those related to the science of marketing. The book is also characterized by diversity, enlarging upon topics that address subjects such as: marketing research, consumer behavior, tourism marketing, marketing strategies, marketing modeling, and methods used in teaching the disciplines of marketing. The paper also has diversity in terms of the periods it refers to or the geographical areas analyzed.
