摘要：The study involves a comparative analysis of cultural tourism in Bucharest and Paris to identify the main aspects of sustainable cultural tourism. A set of six characteristics (civil monuments and architectural assemblies, religious monuments and architectural assemblies, festivals, personalities, digitization of tourism, and cultural and educational institutions) was analyzed for both cities. For this purpose, the Benchmarking analysis, the SWOT analysis, and the Pareto analysis were used. The research results highlight the importance of a careful analysis of the categories and sub-categories identified for cultural tourism in the two cities, focusing on the situation in Bucharest to identify ways to improve the promotion and capitalization of cultural tourism and increase sustainability. The obtained results showed that cultural tourism in Bucharest is deficient in aspects such as Monuments and civil architecture and religious, and architectural monuments.
