摘要：The objective of this work is to offer an analysis related to tourism demand as a sustainable projection for the tourist destination. The behavior of demand as a key element for subsequent decision-making in management models and strategic proposals for sustainable development centered on the tourist destination constitutes the central element of this work. The study is based on an analysis of tourist activity in the city of Trinidad. In accordance with the quantitative paradigm, an analysis of internal and external secondary information on tourism was carried out based on the results of the surveys, interviews, Likert-type scalograms and semantic differentials completed by the actors involved in the tourist activity in the studied territory. Qualitative research, which is considered a subjective view of the actors involved in the work, was also employed. The main indicators of the tourism demand for the destination and the imbalances that cause dissatisfaction are shown, such as the lack of systematic studies on tourism demand and few coordinated actions between the public and private sectors to satisfy it. It is concluded that the character of Trinidad as a Cultural Heritage of Humanity destination continues to exert an important influence on the demand for tourism in the destination. As a result, it is necessary to delve into new proposals to ensure that tourism in the local context is an economically, socially, and environmentally sustainable activity. For this, the lack of coordination between the state and private sectors must be overcome.
