摘要：To cope with an increasingly competitive and turbulent environment caused by economic, health, and political crises, companies need to adopt innovative management accounting tools to meet challenges, increase economic performance and ensure organizational sustainability. This paper aims to study the impact of using innovative management accounting tools on companies’ performance and sustainable approaches. We investigate the influences among the variables involved in quantitative research based on a survey of 567 senior accountants of Romanian companies. The hypotheses formulated based on the literature were tested using structural equation modeling and artificial neural network analysis. The research results show that those companies that used more intensively innovative management accounting tools performed better and had more tools at their disposal to measure and manage a sustainable approach. Innovative management accounting tools provide more and better information and ways to improve organizational performance and the vector of sustainability to cope with the uncertainty produced by the economic crisis.
