摘要:E-commerce is one of the industrial sectors created as a result of technological progress, and has created new jobs for the economy. However, this sector is conditioned not only by the level of digitalization of each state, but also by the speed of integration of technology in the business environment. The main purpose of the article is to present the impact of e-Commerce development on the labor market. It also considers impact on the labor market of human capital with advanced technological skills. It focuses on data from a particular period situated between two major crises (the economic crisis of 2008 and the health crisis of 2020). We want to know to what extent a technology-created sector can compensate for technological unemployment. To test the working hypothesis, we developed a panel regression model for a sample of 28 European states. The results indicate that 99.5% of the variation in the labor market activity rate of people aged 15 to 64 years in the selected sample of states is explained by the model. This confirms that the development of e-Commerce and an increase in the percentage of technology-specialized human resources contribute to the increase in activity rate in the labor market. As a result, the labor market must be assisted in keeping up with technology by restructuring the education system, or introducing courses that maintain competitiveness and continuous development.