摘要：This study investigated the factors that influence the safe disposal intention and behavior of consumers, considering the mobile phone as an example. Specific hypotheses linking the factors that influence safe disposal intention and behavior with the support of extant literature on theories of reasoned action and planned behavior were developed. A questionnaire was designed based on the following factors: awareness, convenience, subjective norms, producer interventions, and regulations that influence the intentions and behavior of consumers in the safe disposal of e-waste. The data was collected by conducting a cross-sectional survey in India. The collected data was analyzed for descriptive statistics and measurement properties and further tested the hypotheses using partial least squares-structural equations modeling (PLS-SEM). All the measures used in the study were found to have satisfactory reliability and validity testing. The findings of hypotheses testing suggest that the factors such as awareness (Std. coefficient = 0.109 with p value < 0.05 level), convenience (Std. coefficient = 0.341 with p value < 0.01 level), subjective norms (Std. coefficient = 0.242 with p value < 0.01 level), producer interventions (Std. coefficient = 0.228 with p value < 0.01 level), and regulations (Std. coefficient = 0.148 with p value < 0.01 level) were found to significantly impact safe disposal intentions. However, the direct effect of regulation on safe disposal behavior was found to be non-significant (Std. coefficient = 0.091). Therefore, the significant finding of our study is that without the intention of behaving in a certain manner, the direct regulations may not influence the consumers to behave as intended. Our study’s results emphasize two areas that may trigger the consumer’s intentions for safe disposal of e-waste. First, the social norms, and second, the importance of producer responsibility in creating the required reverse logistics infrastructure and clear communication to customers for the safe disposal of e-waste.
