标题：IMPLEMENTATION OF THE MARKETING MODEL OF MICRO, SMALL AND MEDIUM ENTERPRISES FOR ORGANIZING PLANT AGRIBUSINESS IN THE CITY OF SURABAYA: A PHENOMENOLOGY STUDY
期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2022
卷号：125
期号：5
页码：183-186
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：Micro, Small and Medium Enterprises (MSMEs) of ornamental plant agribusiness are increasing, by implementing the right strategy, MSMEs of ornamental plant agribusiness will continue to exist in responding to business competition because many traders will set up similar businesses. To maintain in the long term the ornamental plant business of CV Duta Riyan Sakduluran requires a research strategy, one of which is a phenomenological approach. The goal is to find out how the right marketing model and strategy are applied by CV Duta Riyan Sakduluran's ornamental plant agribusiness SMEs. The results of the study indicate that the position is in quadrant 1, which indicates that the position is strong and has the opportunity to be developed. There are several factors that influence the marketing strategy, namely internal factors and external factors. The strategy used is to take advantage of existing strengths and opportunities.
