期刊名称:Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN:2226-1184
电子版ISSN:2226-1184
出版年度:2022
卷号:125
期号:5
页码:86-92
语种:English
出版社:Russian Journal of Agricultural and Socio-Economic Sciences
摘要:The study is aimed to develop a model that predict repurchase intention on online store. the factors is trust and social media marketing. SEM-PLS used to analyze the data from 231 respondents. The result is that all of the hypotheses are significant which concluded that there is significant impact of social media marketing toward repurchase intention on online store through trust.