期刊名称：Russian Journal of Agricultural and Socio-Economic Sciences
印刷版ISSN：2226-1184
电子版ISSN：2226-1184
出版年度：2022
卷号：125
期号：5
页码：60-65
语种：English
出版社：Russian Journal of Agricultural and Socio-Economic Sciences
摘要：This research aims to find out the influence of e-service quality, e-CRM, and e-satisfaction on the e-loyalty of customers of one of the e-malls in Indonesia. Exogenous research variables are e-service quality and e-satisfaction while endogenous research variables are e-CRM and e-loyalty. The sample was taken from 351 respondents who were consumers of e-mall X. Data analysis techniques using SEM PLS. The results showed that all significant hypotheses can be concluded that the influence of e-service quality, e-CRM, and e-satisfaction on e-loyalty of E-mall X customers either directly or indirectly.
