期刊名称：Annals of the University of Craiova: Economic Sciences Series
印刷版ISSN：1223-365X
电子版ISSN：1843-3723
出版年度：2022
卷号：1
期号：50
页码：5-12
语种：English
出版社：Universitaria Craiova
摘要：The main objective of this paper is to establish the general framework for an innovative business model in the automotive industry, by using marketing tools to automatically promote a product. These tools today rise to the customer's need, but especially to his satisfaction, through the use of artificial intelligence. Creating a customer profile and reporting sales, structured by product typology, location and time are the indicators studied in the literature. The emphasis is on technologies, but especially on the technologies resulting from the implementation of Industry 4.0 in the business model. These technologies work automatically, they create profit, but they can also have some risks. Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service.
