文章基本信息
- 标题：THE EFFECT OF IN-GAME PRODUCT PLACEMENT ON ATTITUDE TOWARDS IN-GAME ADVERTISEMENTS AND IN-GAME PURCHASE INTENTION: A STUDY ON YOUNG CONSUMERS
- 本地全文：下载
- 作者：Can Efecan AKHAN ; Erkan ÖZDEMİR
- 期刊名称：Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- 印刷版ISSN：1301-3688
- 电子版ISSN：2630-6409
- 出版年度：2022
- 期号：61
- 页码：385-406
- DOI：10.18070/erciyesiibd.990855
- 语种：Turkish
- 出版社：Erciyes University
- 关键词：Online games;In-game advertising;In-game product placement;Young consumers
