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文章基本信息

  • 标题:The Tourist Harassment Based on the Marketing
  • 本地全文:下载
  • 作者:Ji Wen , Yina Li
  • 期刊名称:American Journal of Industrial and Business Management
  • 印刷版ISSN:2164-5167
  • 电子版ISSN:2164-5175
  • 出版年度:2015
  • 卷号:05
  • 期号:03
  • 页码:110-113
  • DOI:10.4236/ajibm.2015.53012
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:The marketing innovation includes not only the innovation of production quality, but also the innovation of service. According to the foreign literatures and the past solution of tourist harassment, this paper emphasizes the importance of tourist harassment. “No harassment” can be a bright spot of destination marketing. The purpose of this paper is to propose a new and novel solution for destination marketing in a different prospect. The situation without production innovation can be promoted by the idea of traveling with no harassment.
  • 关键词:Marketing; Tourist; Harassment; Tourist Destination
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